In the age of streaming, artists are opting to release full albums without the usual fanfare and teasers. Taylor Swift surprised fans with her eighth studio album, Folklore. A dreamy 16-song album that makes us want to cuddle up in a cozy cottage with our favorite cardigan and daydream away.
Folklore was released on July 24, 2020, a full 16-hours after an announcement to her fans via social media. Along with the full catalog available to stream, Swift let her fans know that there is more to expect on the physical copies. In a tweet released on July 23, 2020, Swift told fans, “folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track “the lakes.” Because this is my 8th studio album, I made 8 deluxe CDs & 8 deluxe vinyls available for 1 week. Each has unique covers & photos.”
Folklore is a dreamy album with calm melodies accompanied by Swift’s sweet vocals. The collection of 16 songs leans away from Swift’s usual contemporary pop sound and drifts into a whimsical, indie-pop category. With breathy vocals, melodic synths, and echoes of piano and guitars, Folklore is a breath of fresh air for Swift.
Although Swift has released Folklore in full, the only song featured with a theatrical music video is cardigan. Opening with Swift on a piano stool in a dusty cottage filled with relics and the glow of a lamp, she enters a fantasy world through her piano. Changing between a lush, magical forest to a dark and stormy sea, the music video gives off an Alice in Wonderland magic feel. Drastic scene changes as she enters a glimmering pixie-dust portal through her piano let the watcher feel the fantasy of the song and album.
The lyrics of cardigan lend the listener to the story of heartache. Lines like “Chase two girls, lose the one,” “Leaving like a father / Running like water,” and the final verse “But I knew you’d linger like a tattoo kiss / I knew you’d haunt all of my what-ifs / The smell of smoke would hang around this long / ‘Cause I knew everything when I was young / I knew I’d curse you for the longest time,” All have the listener imagine a lost love, the heartache of love slipping through your fingers, and how young relationships feel like “the one” until they aren’t. The chorus reminds me of Wildest Dreams, Swift’s 2015 song also detailing a longing love.
Most of the songs in Folklore reflect a melancholy feeling of lost love and longing. Swift penned a letter to fans about Folklore saying, “In isolation my imagination has run wild and this album is the result, a collection of songs and stories that flowed like a stream of consciousness. Picking up a pen was my way of escaping into fantasy, history, and memory. I’ve told these stories to the best of my ability with all the love, wonder, and whimsy they deserve.”
Critically, fans and reviewers love Folklore. Entertainment Weekly, Rolling Stone, The Times, and many more have rated Folklore with A’s and 9 out of 10 ratings. Swift conceived her eighth album in isolation during the current COVID-19 pandemic, with collaborators Aaron Dessner and Jack Antonoff. On why she opted for a surprise release, Swift said her gut was telling her “if you make something you love, you should just put it out into the world.” [X]
Folklore is a fresh departure from the contemporary pop world that Taylor Swift fans have grown to know. In a new age of quiet quarantine and melancholy feelings, Folklore capitalizes on a magical cottagecore aesthetic that fans will love for years to come.
Niana Gutierrez
Listen to Folklore Below